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If you are planning to invest into your internet, SEO, or simply visibility in google, yahoo, msn keywords searches, you should plan on writing and posting press releases, articles, news and author blogs. However news making activity is only part of the story. Second part of it is publishing your articles of course on your own website, but also, and it is more important if you are not yet on the search engines tops – distribution and syndication of your Press Releases on the internet media portals.
The introduction above may be not really something new or valuable to you, just a confirmation that you are on the right track. More important is to plan for additional features to make your PR outstanding and your company name to open the door to reader memory:
1. Illustration materials: photo, video rollick, company logo, author’s portrait. There are multiple opinions on the internet surfers and their reading habits, inclined to think that in essence they are rather scanning the introduction and catching for couple of seconds on supporting pictures and then they move on or go out of the page to another one. This is why we think that you PR should not be longer than just one page or even better less than that, however it should be supported by graphical materials
2. Keywords. Try to place elegantly linked into your PR name several key words. Search engines treat the header as the most important part of your message. If you need your company name in the header, consider placing it at the end, and let the main keyword to open it. Then, try to repeat your keywords in introduction paragraph. At in the body of your PR include more exotic keywords combinations
3. About Author section. Here you should place link back to your website. Please, know that even if publisher doesn’t support clickable hyperlinks, search engines will consider text only URL as legitimate link back to your website
Andrew Karasev, Pegas Planet author: http://www.pegasplanet.com , Andrew Karasev is technical writer, video journalist for Pegas Planet, subdivision of Alba Spectrum Group: http://www.albaspectrum.com , Taisia Karaseva is Pegas planet CEO and concept author. You can submit article, press release or video news at http://www.pegasplanet.com/SubmitNews/SubmitNews.aspx